Sonenshine Partners Advises Online Retailer FineStationery.com on its Sale to 1-800-FLOWERS.COM
Company Press Release
Thursday May 26, 2011

New York, NY - Sonenshine Partners LLC today announced that it acted as financial advisor to FineStationery.com, a premiere destination for customized invitations, announcements and elite stationery, on its sale to 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the publicly traded florist and gift shop.

FineStationery.com will join the family of brands of 1-800-FLOWERS.COM and Celebrations (Celebrations.com), a one-stop shop for expert party tips and inspiration. Through FineStationery.com, customers can work directly with design professionals to create and order everything from wedding and birth announcements to party invitations, holiday greetings, decorative favors and corporate correspondence.  Customers can also choose from the leading iconic stationery brands and design solutions including Crane and Co., William Arthur, Boatman Geller, Caspari, Odd Balls, Prentiss Douthit and many more.

“We are thrilled to be part of the 1-800-FLOWERS.COM and Celebrations family of brands with their focus on delivering smiles and helping customers connect with the important people in their lives,” said Matt Swanson, who with his wife Maggie founded FineStationery.com in 2000.  “We started FineStationery.com with a vision to become the unique resource for people who are looking for the highest quality stationery, thoughtfully personalized invitations and the very best service. Now, as a member of the 1-800-FLOWERS.COM team, we are enhancing our abilities to make the ordering of custom invitations an easy, convenient and memorable experience.”

FineStationery.com will remain based at its current location in Wilmington, Delaware, led by Matt Swanson and his executive team.

“With its unrivaled selection of customizable invitation and announcement products coupled with its commitment to providing the highest levels of service, FineStationery.com is a wonderful addition to our brand offering, an ideal complement to Celebrations which is the leading source for party ideas and inspiration,” said Jim McCann, CEO and Founder of 1-800-FLOWERS.COM.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM's Mobile Flower & Gift Center was named winner of the 2010 "Best Mobile App for E-commerce" by DPAC (Digiday's Publishing & Advertising Awards) and the 2010 Mobile App of the Year Award in the "Best Shopping" category by RIS (Retail Info Systems). 1-800-FLOWERS.COM was also rated number one vs. competitors for customer satisfaction by STELLAService and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service. 1-800-FLOWERS.COM has been honored in Internet Retailer's "Hot 100: America's Best Retail Web Sites" for 2011. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com); and wine gifts from Winetasting.com® (www.winetasting.com). The Company's Celebrations® brand (www.celebrations.com) is a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

About FineStationery.com

Founded in 1999 by Matt and Maggie Swanson, FineStationery.com is the premiere online retailer of fine personalized stationery for Wedding, Baby, Party, Corporate, Holiday, Moving, Gifts and everyday. With over 90 lines to choose from in styles ranging from classic to contemporary, our products will enliven and inspire your every life event.